luhoplay MMFF 2024: ‘And the Breadwinner Is,’ ‘Green Bones’ top box office

The posters of “And the Breadwinner Is…,” “Green Bones,” and “The Kingdom.” Images: Courtesy of Star Cinema and The IdeaFirst Company, GMA Pictures, and MQuest Ventures

“And the Breadwinner Is…,” “Green Bones,” and “The Kingdom” are the top three entries of the 2024 Metro Manila Film Festival (MMFF) based on gross sale receipts, according to the Metro Manila Development Authority (MMDA).

The top MMFF 2024 entries — listed in alphabetical order — were confirmed by MMDA in a press statement on Wednesday, January 15.

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The Jun Robles Lana-helmed film stars Vice Ganda, Eugene Domingo, Jhong Hilario, and Gladys Reyes. It has earned more than P400 million at the box office, as announced by Star Cinema and The IdeaFirst Company.

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“Green Bones” is directed by Zig Dulay, with Dennis Trillo and Ruru Madrid taking on the lead roles. While its box office sales are yet to be announced, it bagged Best Picture at the MMFF 2024 Gabi ng Parangal.

“The Kingdom” stars Vic Sotto, Piolo Pascual, Sue Ramirez, Cristine Reyes, and Sid Lucero. Among its awards include Second Best Picture and Best Director. However, details on its box office sales are yet to be disclosed.

Article continues after this advertisement MMFF 2024 box office performance

The MMFF 2024 earned P800 million in gross sales, which, according to the MMDA, was the festival’s target.

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This was lower than the 2023 edition of the film festival which earned P1.069 billion in ticket sales. This box office sales were recorded on Jan. 7, 2023, a week before its extension.

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MMDA chair and concurrent MMFF chairman Romando Artes thanked festival stakeholders and moviegoers for the successful run of the 50th anniversary of the annual festival.

“We did our best to give the public the best edition of the MMFF for its Golden Year. There are lessons to be learned, but we acknowledge the great effort and sacrifice given by the ones who were part of this milestone festival,” he said.

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“It was a success as it upped the standards from the previous MMFFs, and by saying so, we redefined our indicators beyond box office returns, which is worthy of another study, moving forward,” Artes further added.

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Artes added that reviving the MMFF Student Short Film Festival, talkback sessions, and block screenings, as well as the boosting of its traditional activities helped in the growth of the festival’s 2024 edition.

Philex Mining president and CEO Eulalio Austin Jr. said they have an application to explore a nickel tenement adjacent to the firm’s site in Zambales.

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“Rest assured that the MMFF will continue all efforts by encouraging our stakeholders, especially the local entertainment industry, to create quality films. The key to our success is in collaborating, helping, and supporting each other instead of fueling divisivenessluhoplay, coming out with unsubstantiated claims, and sweeping judgments,” he said.

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